- jam! To tell the truth, housewives complain that recently they have begun to consume this amazing product less than before. The abundance of other sweets in stores affects this. But I think this is a temporary phenomenon. Will always be honored. And the proof of this is the International jam festival, which has been held in Moscow for the second year.
By the way, today, August 13, 2015, it cordially welcomes its many participants: individual chefs and companies from all regions of Russia and countries near and far abroad. For 10 days, the capital turns into a sweet paradise, where the main character is jam - a symbol of sunshine and.
Albert: We offer some interesting facts about the Moscow Jam festival - this is another name for it:
- The first International Jam Festival was held from August 8 to 17, 2014 in Moscow.
- The holiday was organized on the initiative of the city authorities, and was intended to recreate the atmosphere of public festivities.
- The first festival brought together masters from 15 countries and 40 Russian regions.
- In 2015, the Moscow Jam festival will be held from August 13 to 23.
- The festival has its own symbols - Bear - Brusnishka, Fairy Varenya and Dachshund Barbarisovna. The sculptures were created by artists from the village of Fedoskino near Moscow. The famous Fedoskino lacquer miniature has been known throughout the world since 1795. Dolls painted with oil paint using this technology are not afraid of rain, and they will last for many years.
- The largest symbol is Teddy Bear - Lingonberry. He is almost two meters tall. The rest of the heroes are much smaller. The figures are located in public gardens, parks, pedestrian areas and squares in the most unexpected places: on benches, in trees.
- In addition to these symbols, huge art objects with jam are installed on the festival stages.
- In the first year, 19 sites operated in all districts of the capital; in 2015, 22 sites are planned to operate. Each site is themed - Garden of Eden, Eastern Bazaar, Crimea.
- The main action of the holiday is the tasting of summer and its sale. You can also try your hand at making all kinds of jams: from familiar to exotic.
- By the way, there were more than enough exotic varieties of jam in the first year of the celebration: from pine cones, walnuts, green tomatoes, eggplant, ginger, basil, dandelions, orange, lemon and watermelon peels and even cactus.
- A giant berry cake was baked especially for the opening ceremony, which everyone could enjoy.
- At the first festival, special attention was drawn to Bersenevsky gooseberry jam - the favorite treat of Alexander Sergeevich Pushkin. The manufacturing technology has survived to this day and surprises with its originality. The gooseberries were first heated, then soaked in vodka, then stored in ice for a long time, and then boiled in five stages.
- The highlight of the event is the Night of the Jam Eaters. In 2014, she took part in a couple of arts Muzeon.
- In 2015, a strawberry festival will be held on Poklonnaya Hill - another significant event.
- In addition to tastings, the festival includes a variety of gastronomic, culinary, creative, sports and dance master classes and quests. You can learn how to weave baskets, make fruit soap, and even create a berry still life.
- On Tverskaya Square you can see a “happy labyrinth” of living trees. After crossing 400 meters of the living corridor, you can take a photo with the heroes of the festival.
Elena: Last year we were passing through Moscow a couple of days before the opening of the Jam Festival, and we saw the grounds decorated in anticipation of guests. Unfortunately, I was not able to attend the festival itself, but I really wanted to. Dear friends who are lucky enough to see the Jam Festival with their own eyes, share your impressions, send photos, write comments.
From August 8 to 17, the International Jam Festival is held in Moscow. This holiday is dedicated to the traditions of its production in different parts of the world. Participants in the celebration come from 15 countries on the planet, as well as 40 regions of Russia.
Thanks to the organized holiday dedicated to Jam Day, Muscovites and city guests can try exotic types of delicacies, as well as enjoy traditional and classic options. There are themed tents in different places in the city where you can taste and immediately purchase the jam you like on the spot. For example, in Novopushkinsky Park you can try unusual jam made from dandelions, eggplants, roses and even pine cones. On the site, which is located on Manezhnaya Square, there is a tent called “Garden of Eden”. Here you will find Thai fruit jam. And the festival organizers invite lovers of Azerbaijani sweets to the “Eastern Bazaar” on Arbat, where they are treated to thorn and dogwood jam.
Especially for the opening of the jam festival in Moscow, the city is decorated with unusual art objects. The main shopping areas are marked with large plastic jars of jam. Thematic painting in the form of honey or berries is done by specially invited artists, and the surface of the jar is varnished to protect it from moisture. Another implemented idea is a huge chef’s head, inside of which there are various utensils - ladle, spoons and spatulas. By visiting this installation at VDNKh, everyone can solve the riddle - what is the cook thinking about?
Festival guests will be amazed and surprised not only by the variety of jams, but also by the interesting, well-thought-out scenario of the holiday. On one of the days of the celebration, “sweet excursions” are organized in the center of the capital. Walking from Arbat to Revolution Square or from Klimentovsky Lane to Krymskaya Embankment, the guide will tell you about the history and traditions of Moscow sweets, capital legends, as well as Russian confectioners.
At each site, both culinary and creative master classes are held daily. For example, on Tverskaya Square, participants in the “Cornucopia” project teach everyone how to make strawberry-shaped decorations from marzipan and present gingerbread cookies with strawberry glaze. And on Manezh Square, professionals show how to properly and quickly prepare chocolate fondue, fruits and nuts in caramel, as well as cotton candy.
Visitors to the jam festival can take part in large numbers in ancient Russian games and activities. Master classes at this time are so varied that every guest will find an interesting and useful activity. For example, you can learn how to decorate napkins, candlesticks, or focus on tasting dough products - gingerbread and bagels.
Jam festival program
Below we will present you the most interesting events that you simply must attend at the jam festival in Moscow.
8 August. A giant pie with a diameter of 3 meters will be presented on Tverskaya Square. This delicacy will feed approximately 1,000 people.
August 9. A grandiose night of jam eaters takes place on Revolution Square from 21-00 to 23-00. In this fight, 8 participants compete, tasting exotic jam over 4 rounds of 30 minutes each. Each person is given 3 cans of sweet, delicious food.
10th of August. The largest lollipop weighing 100 kg is located on Tverskaya Square near the Window to Paris site.
11th August. There is a Dance School on Arbat, where everyone is taught sweet, incendiary hits.
August 14– celebration of the Honey Savior. The event and mass celebration are held on Orekhovoy Boulevard.
August 16. Battle of the cooks. The best confectioners compete in their skills in making desserts.
August 17. From Pushkinskaya Square to Revolution Square there is a parade of grandmothers, which will be accompanied by an orchestra.
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MOSCOW, July 15. /TASS/. The festival "Moscow Jam. Gifts of Nature" will be held in the capital from July 15 to August 7 as part of the Moscow Seasons series of city street events. As the festival organizing committee reported, at 33 city sites you will be able to try more than 200 varieties of jam.
Guests of the festival will also be able to take part in almost 1,000 sports, cultural and artistic master classes, see more than 150 dance and music performances, and also receive gifts from the organizers. The festival will open with the play "The Bremen Town Musicians", which can be attended on the first day at 18:00 Moscow time on Manezhnaya Square.
Bacon, Pine Resin and Pepper Mix Jam
At 33 sites, festival guests will be treated to gifts of nature from 15 countries and 35 Russian regions. In 342 chalets you will be able to buy jam, fruit, berries, mushrooms and honey.
A real hit, according to the head of the department of trade and services Alexei Nemeryuk, will be British jam with bacon. The delicacy also includes chili pepper, thick honey and strong unsweetened coffee. You can try the favorite variety of the British at the "England-Russia" site on Kuznetsky Most.
Other unusual varieties include strawberry jam with mint and basil, gooseberry jam with cherry leaves and walnuts, as well as jam made from pine resin, rose petals, dandelion, a mixture of peppers, hawthorn and cactus.
You will be able to taste honey at all venues. It will be brought from 20 regions of Russia.
Copies of landmarks from different countries
The venues of the festival "Moscow Jam. Gifts of Nature" will be decorated in the style of various countries: from China and Morocco to the Netherlands and England. The grounds will be decorated with more than 25 thousand fresh flowers, 10 thousand roses, 500 trees and 450 flowering shrubs.
The symbol of the festival will be hand-painted columns in the shape of jam jars, 2.5 meters high, which will be installed at each site. Other art objects will be dedicated to the sights of different countries. There will be more than 150 of them.
Thus, at the Russia-China site in Kamergersky Lane you will be able to see a five-meter wooden arch painted by artists and a tunnel decorated with Chinese lanterns. The Russia-Greece venue on Arbat will be decorated with Greek statues and giant amphorae filled with flowers. At the England-Russia site you will be able to take a photo with a five-meter replica of Big Ben in the background.
Various master classes will be held for children at the festival. At the Russia-China site on Kamergersky Lane, they will be able to draw hieroglyphs on rice paper and make appliqués of dragons. At the "Magic England" site on Kuznetsky Most near the Central Department Store, dedicated to the fairy tale "Alice in Wonderland", children will be able to draw a smile from the Cheshire cat and visit the Mad Hatter.
Shakespeare's plays and the Spanish carnival
Festival visitors will be able to take part in performances of Shakespeare's plays at the Russia-Denmark venue on Tverskoy Boulevard near the Timiryazev monument. In the evenings, performances by the Globus Theater will be shown on the site.
During the festival, Pushkin Square will turn into a fabulous Bavarian village. The theatrical programs “Little Bavaria” will allow you to get to know Bavarian culture better. Residents of the impromptu village will play traditional rural games with guests and prepare desserts with jam and honey.
In Novopushkinsky Square at the Russia-Holland site they will prepare tartlets with jam and cottage cheese, bake pancakes with homemade jam and prepare apricot jam.
On Tverskaya Square, festival visitors will enjoy an evening of Spanish music by candlelight and a large Spanish carnival, which everyone can join.
GTO, Pinocchio and gifts for all-around winners
On the grounds of Tverskoy Boulevard during the festival, sports schools will be located, where you can take master classes and pass the GTO. The highlight of the sports program will be the Urbantino drive park. From July 19, the park will host the play “Pinocchio,” based on the fairy tale of the same name. It will combine street dancing, acrobatic performances and extreme sports.
You can receive gifts from the festival organizers by taking part in the “Fruit All-Around” quest, which will take place at 21 sites in the Central and other districts. Each quest item will consist of two parts: a sports task and a quick-witted question. After completing them on at least 10 sites, you can go for a reward to the House of Jam stores on Tverskaya Square or on Revolution Square near the monument to Karl Marx.
In 2015, according to the capital’s Department of Trade and Services, the Moscow Jam festival was visited by 6.4 million people. At that time, 1.5 million jars of jam were sold.
Recently a new fun and sweet holiday appeared in Moscow. This is the summer jam festival. The holiday is still very young, it has only been held for two years, which, however, does not prevent it from being the sweetest, fragrant and hospitable event of the hot season and attracting a record number of guests. The jam festival in Moscow is an opportunity not only to enjoy a wide variety of sweets, but also to attend a number of interesting exhibitions and educational master classes.
Jam Festival - timings
The Moscow Jam festival made its debut in August last year, continuing the wonderful tradition of gastronomic fairs in the capital. This summer, the organizers decided to continue the celebration and delight residents and guests of the capital with an abundance of tastes, aromas and entertainment. This year the jam festival in Moscow took place from August 13 to 23.
The holiday brought together culinary experts from all over the world in the capital. In total, producers from twelve countries and twenty-five regions of Russia came to the festival, so Muscovites could taste not only traditional berry and fruit jam, but also the most original overseas sweets prepared according to unusual recipes, for example, treats made from cacti, fir cones or rose petals .
Main festival venues
Festive events cover the entire capital these days. Therefore, every lover of sweets can come to the jam festival in Moscow - this summer the venues are spread across all districts. There were 22 of them in total, thirteen of them were located in the central part of the city.
In total, the capital housed more than two hundred shopping and restaurant establishments - chalets, where one could not only purchase, but also try aromatic delicacies. Each site was given its own name: “Apple Tree Square”, “Juicy Embankment”, “Watermelon Square” and other equally appetizing names.
At the same time, they all prepared their own surprises for Muscovites. For example, the highlight of Tverskaya Square was the grand labyrinth, decorated with a watermelon theme. And on Arbat a colorful one grew up where they offered jam made from aromatic melon, dogwood and cherry plum.
Festival program 2015
Millions of residents and guests of the capital visited the jam festival this summer, the program of which was surprisingly rich. Sweet fairs were surprisingly popular. The main events took place here. More than four thousand square meters were allocated for the holiday.
A significant place was occupied by the fruit stadium located here, where both adults and young festival visitors were invited to play their favorite familiar games in an unusual way. For example, play basketball with a watermelon or table tennis with plums. In addition, the first Moscow Fruit Games took place on the square. Guests of the sweet fair could compete in speed-eating jam or sports dancing.
The sites located in the districts were united into one fruit town. According to the organizers, each festival day was dedicated to a specific fruit, after which one of the districts was named.
The main event of the sweet holiday was the premiere performance of roller ballet. The production is based on the beloved fairy tale “Chipolino”. Everyone who visited the jam festival could visit it. The closing of the holiday took place on August 23.
Abundance of various sweets
The main treat of the festival was, of course, jam. Golden-amber apple and sunny apricot, exotic from fir cones and the beloved cherry. Sticky, sweet, thick - the aroma alone makes you dizzy and gives you a feeling of unearthly happiness. Yes, the jam festival in Moscow is a real paradise for those with a sweet tooth.
In total, about ten tons of the fragrant delicacy were sold during the days of celebration. However, the organizers promise that next year there will be even more.
For gourmets there is jam prepared according to unusual recipes and from unusual ingredients. For example, from cacti, walnuts or ginger. But besides jam, there was something to enjoy here. At the sweet fairs, oriental treats, all kinds of pastries, and aromatic healing tea were presented in abundance. And a giant apple pie weighing a quarter of a ton became a true culinary masterpiece. The treat, which is two meters wide and four meters long, can be tasted by at least a thousand guests.
Not just jam
At the festival you could please yourself not only with sweets. During the holiday, many eateries opened in squares and boulevards, where you could properly satisfy your hunger. For example, homemade sausages or
On the closing day of the festival, a “Lemonade Marathon” was organized, where it was offered to taste more than a hundred varieties of a refreshing fizzy drink.
The festival also featured amazingly beautiful porcelain dishes. Exactly the one from which it is pleasant to drink tea with jam on long winter evenings, remembering the sunny, fragrant summer.
How to have fun at the festival?
The organizers prepared a truly grandiose jam festival for Muscovites, where they could not only taste a variety of types of this delicacy, but also recharge themselves with a great mood for the whole year.
In addition to the already mentioned sports games and roller skating ballet, many other entertainments were offered to the festival guests. At the end of the holidays, master classes from chefs of famous culinary studios were organized for visitors. Anyone who visited the jam festival could participate in them. Guest reviews indicate that it was not only delicious, but also very educational!
On the Kuznetsky Bridge there is the bed of the Flower Blue River, where you could take many beautiful pictures as a souvenir. And at each fair, performances by invited artists and musicians were organized.
Art objects
There was also a lot of interesting things for lovers of large installations and modern art objects. A giant symbol of the festival was installed at all venues - a jar of jam more than two meters high. Each of them can be called a real work of art. All jars are painted by masters from the capital's union of artists: they depict fruits and berries, flowers and enchanting alpine landscapes.
Large-scale installations were also installed at the venues. For example, an illuminated watermelon more than ten meters high or an exhibition of fruit and berry sculptures.
Jam Festival - an extravaganza of tastes and entertainment
The jam festival in Moscow has become a grand celebration for residents and guests of the capital. Each visitor was able to pamper himself with tasty and aromatic jam and stock up on a portion of sunny summer. It’s so nice in the cold winter to open a jar of fragrant delicacy and again feel the sweetness of ripe berries and fruits. The entertainment and master classes delighted both children and adults.
The organizers promise to continue the sweet tradition of the summer festival, and guests can only wait for next year and the continuation of this wonderful, fragrant and mouth-watering holiday.
- Listen, you forgot the jam!
- No, I took it, I took it!
- Did you take it?
- I took it!
All fans of the “moderately well-fed man in full bloom” immediately knew who he was talking about. Carlson! He lives on the roof and believes that on a birthday there should be more cakes than there are candles on it, and that a cake is much better than a dog. And a jar of delicious jam will cure all diseases... Better than two.
Do you think he's the only one? International Jam Festival or Moscow Jam Festival For the past three years, it has been gathering chefs and lovers of this delicacy from 40 regions from all over Russia and more than 15 countries far and near abroad.
For reference
Jam is a traditional dessert among the Eastern Slavs: Russians, Ukrainians (Ukrainian Varennya) and Belarusians (Varenne) - among the inhabitants of Transcaucasia (Azerbaijani Mürəbbə) and some other peoples. Jam is a product that is almost impossible to find in Western Europe and the USA. The dessert is obtained by boiling fruits or berries, less often vegetables, young walnuts, young pine cones and rose petals with sugar (previously, before the widespread use of sugar, with honey) for the purpose of canning.
It is unlikely that you would risk starting your day with a cup of aromatic coffee or tea and chili pepper jam. Wow! They'd probably cheer up! And some famous chefs offer something different at the annual festival of the famous dessert. Here you can find jam made from cacti, rose petals, honeysuckle, pumpkin with lemon, zucchini, pear with vanilla, and even “smoky” jam.
In order to demonstrate their skills in “making jam” and treat all those with a sweet tooth to their favorite delicacy, “Carlsons” from different countries fly to the Russian capital. And now, since 2014, Moscow has been turning into a real fairy tale for several days.
The city authorities do not interfere with such a celebration, but, on the contrary, promote it. After all, the event is aimed at developing folk festivals in Moscow.
As Wikipedia says, jam is an original Russian delicacy that has always been brewed in Rus'.
In the first year of the Festival, jam could be tasted at 19 sites in the city over 10 days. And this is about 230 chalets. In 2015, this figure grew to 22 sites, each of which was thematic: “Garden of Eden”, “Oriental Bazaar”, etc.
Oleanders, palm trees, plane trees - sand figures up to 4 meters high, between which peacocks and pheasants walked. This is how the sites were decorated.
Anyone could try jam prepared according to local traditions from different parts of Russia, as well as from Italy, Azerbaijan, Spain, Mexico, Thailand,…
What can you say about jam made from watermelon rinds, fir cones, green tomatoes, dandelions, ginger with lemon and cacti? The current generation may not say anything, but our grandparents would click their tongues and clutch their heads. After all, what's the use of a dandelion, for example? A weed, and that's all.
Meanwhile, the first festival was distinguished by its highlight - Alexander Pushkin’s favorite jam. “Bersenevskoe jam” is prepared in a special way: gooseberries are picked in the garden on the Bersenevskaya embankment in Moscow, then they are heated, soaked in vodka, and then stored in ice. And only after all these procedures are they prepared in 5 stages.
In addition to tasting at the International Jam Festival, you can also brew a jar of the dessert yourself. And even buy the delicacy you particularly like. True, as practice has shown, no one limited themselves to one jar of jam. Like Carlson!
Culinary, creative and sporting events, unusual master classes and promotions make the holiday very diverse.
This year the Jam Festival and “Gifts of Nature” will be held simultaneously. Therefore, the holiday for residents of the capital and guests will be even brighter and sweeter. From July 15 to August 7, 2016, 22 Moscow venues will be at your disposal.
When I find out about such holidays, I really regret that I didn’t find out about them earlier. Plunge into the atmosphere of boiled berries, fruits, vegetables, pine cones... What could be better for a sweet tooth in the summer? Especially if the summer is spent in the office.
And when I see photo reports and the satisfied faces of the guests, my eyes involuntarily become like those of the cat from Shrek, and a plaintive, like Carlson’s, comes out of my mouth: “Is there still a little jam left?”
