Recreation in nature. Camping

A holiday in nature offers a lot of opportunities for organizing a relaxing or active outdoor recreation. Our agency offers the following options for such an event:

Rest in the forest. Depending on the wishes of the customer, you can put a spacious tent in a forest clearing or a shed. The indispensable attributes of such a holiday are barbecue and active sports games. Organization of holidays in nature in the forest will appeal to both children and adults. An excellent option for a sports corporate event.
A holiday in the country. Pensions and rest houses near Moscow are open to guests, and we are ready to help with renting any number of rooms for the required period. Guests are waiting interesting excursions, organized food and fresh air.
Outdoor picnic. You can organize a picnic at the nearest reservoir, our agency takes care of all organizational issues.

Regardless of the type of holiday organized in nature, we are ready to provide the following services:

Transport service;
Catering;
Delivery and installation of everything you need - tents, tents, awnings, sound and light equipment;
Video filming, holiday photography;
Organization of sports games, competitions.

Organization of outdoor events is not always limited to gatherings around the fire with a guitar - with the right approach, such an event can be successfully combined with an entertainment program, which will make the celebration original and memorable. We offer various options for outdoor activities:

Master classes from dance groups (ethnic dances, Latin, Russian folk, etc.);
Attractions for children (offsite);
Services of animators, circus artists;
Performances by artists of various genres;
Show programs for adults and children.

More details:

1.GENERAL DESCRIPTION OF THE PROJECT

In Vyksa, the organization of tourism and recreation is one of the foundations for improving the living standards of the population and stabilizing the economy.

At the same time, the enterprises of this direction operating today in the region do not fully satisfy the demand of the population and enterprises in services for organizing tourist services and recreation at the modern level. And in connection with the development of the pipe and metallurgical complex in the region, the influx of those wishing to get acquainted with local attractions, cultural traditions and history of the city is increasing.

Today, there are practically no modern tourist recreation centers with appropriate infrastructure and located near the city.

Social significance: The development of tourism in the city of Vyksa will affect such sectors of the economy as transport, communications, trade, construction, agriculture, consumer goods production, sports, creativity, and culture. It will not only cover these industries, but will also stimulate their development. Since tourism is one of the most promising areas of economic development in the city.

In connection with the above, the project for the organization of ecological tourism in the city based on the creation of guest houses on the banks of the Oka River in summer cottages, which will be equipped in accordance with modern requirements, with a varied and modern level of services, is relevant, since it allows to improve the provision of the population and enterprises with the necessary services, create new jobs, as well as provide additional tax revenues to the budget of the district and region.

During the implementation of the project, the task is to carry out the necessary construction and installation work on the arrangement of the summer house, purchase the necessary equipment, open a complex and provide services to the population and enterprises of the region.

In addition, there is an opportunity for active outdoor recreation in any picturesque places of our city of Vyksa and its environs, where cultural leisure will be organized for everyone.

The goal of the project is to develop ecological tourism, to create a guest estate on the river bank for organizing leisure and recreation for residents, guests of the district, region and tourists, on a commercial basis.

The development of tourism is planned to be carried out on the basis of a summer cottage, in which all the conditions for receiving and staying guests have been created. A parking space will be created.

To ensure a varied leisure for vacationers at the proper level, the project provides for the creation of a single set of services, including:

swimming in the river;
organization of fishing;
horse and walking excursions;
Russian bath and rest in a gazebo in nature;
outdoor picnics, barbecue;
organized excursions around the city of Vyksa;
collection of medicinal herbs, berries, mushrooms;
acquaintance with local customs, folklore, folk crafts.

Project implementation period: 2014 - 2015

Total project cost: 345,000 rubles

Funds from the subsidy - 300,000 rubles.

Revenue from the provision of services:

For the first year it will amount to 768,000 rubles.

For the second year 1,008,000 rubles

The economic effect is equal to 329,232 rubles.

The number of jobs is planned - 3 people

Average salary:

in the first year - 6 333 rubles.

in the second year - 8,000 rubles

Payback period of the project - 1.5 years

2. GENERAL DESCRIPTION OF THE COMPANY

A guest estate will be created at the summer cottage. It is located near the river. Where is waiting for rainy nature, fresh air, picturesque views, silence and tranquility of the countryside. This will be one of the favorite vacation spots for Vyksa residents and guests.

In addition, outdoor recreation will be organized in the picturesque places of the city of Vyksa. For this, a tent and other equipment will be purchased.

N
p / p

View
activities

Period
implementation
activities

Revenue for
specified period
(rub.)

Share in total revenue (%)
for the specified period

Recreational activities

1 month

5 000

100%

3. DESCRIPTION OF PRODUCTS AND SERVICES

In the guest estate, all conditions will be created for a good rest, both in everyday life and in cultural and entertainment terms. Excursions around the city of Vyksa "Iron Rose", a trip to the equestrian club "Berendeevo" and others will be organized.

For the newlyweds, an agreement will be signed with the registry office and the opportunity will open to register their marriage directly in the guest house in a picturesque place on the bank of the river or an off-site trip to a picturesque corner of our city will be organized.

Also, in the guest estate it will be possible to take a steam bath in a Russian bath, sit by the fire, swim in a reserved place, play volleyball, beach football. A playground with attractions will be created especially for children.

The guest house will provide:

Adequate conditions for family recreation, taking into account the age composition of adults, children and other characteristics of the contingent of tourists;

Rational use of natural and climatic factors, widespread use of physical culture and various sports to strengthen and harden the body;

Cultural, tourist-excursion, sanitary-educational and other events promoting leisure, healthy and sober lifestyle.

4. MARKETING PLAN

A client of this type of service can be absolutely any person who wants to relax in a cozy place away from the bustle of the city, regardless of age category. It can be a child, an adult or an elderly person.

The existing recreation centers serve as competitors in this type of activity. The analysis of competitors is presented in Table 1.

Table 1. Analysis of the competitiveness of enterprises

Parameters

Business name

Guest homestead

Recreation center "Dubki"

Recreation center "Sosnovy Bor"

Quality of services provided

Price

Assortment of rented inventory

Internet access

Customer service level

Variety of services provided

Conclusion of contracts with leading travel agencies of the city of Vyksa, Murom, Kulebaki.

Number of points

The table shows that my advantage is the availability of Internet access, the variety of services provided and their quality, as well as a high level of customer service.

A special advantage will be the conclusion of contracts with travel agencies in cities.

This service is competitive and has a huge market demand.

These differences give me the opportunity to expand my client base, the ability to provide business with regular vacationers.

The following discounts will be provided at the recreation center:

For regular customers - 10%

Companies over 5 people - 10%

For birthday people who stopped by on their birthday - 5%

Children - child rates will be provided.

Risks

The risk will be in relation to the number of vacationers, but this issue can be resolved and one of the solutions is to conduct an advertising campaign.

To implement this type of service, it is planned to use a communication policy, namely, to place advertising materials in the media: advertising in local newspapers, on television, radio, etc., to use personal connections, as well as to create a website on the Internet.

The head of the camp is planning to create his own website.

It should be noted that the most important factor in the successful promotion of these types of services to the market will be the unification of all services into a single complex, which has a very favorable location.

The business will also pursue a flexible pricing policy that will take into account the interests of any consumer.

With the further development of the recreation center, the following types of advertising will be used:

1. Posters in passable places (billboards, bus stops, etc.).

2. Leaflets on the streets.

3. Booklets in shopping centers.

4. Conclusion of contracts with large companies of the city and region.

Marketing strategy

Development strategy:

expanding the range of services;

attracting clients;

research of the market conditions for the provision of tourist services;

determination of supply and demand for specific types of services.

In order to cover a wide spectrum of the population and for the purpose of social orientation, it is planned to develop various systems of benefits, discount cards, etc.

5. PRODUCTION PLAN

Currently, it is planned to purchase a summer cottage in the Oka garden, located on the banks of the Oka River. Customer service will be carried out in accordance with modern quality requirements to ensure maximum convenience for customers, as well as the requirements for cleanliness and hygiene imposed by SES and fire safety requirements. It is planned to rent a room in a business incubator to conclude transactions with potential clients... The office space is sufficient with an area of \u200b\u200b15 m 2.

To carry out activities in the guest homestead, it is planned to install the existing own and purchased new equipment for the infrastructure of recreation and leisure.

The territory will be landscaped.

The operating mode in this project provides for a continuous cycle with shift work. It is assumed that the number of business days per month is 30 days.

The planned number of employees for the period of the project:

Manager - 1 person

Watchman - 1 person

Cleaning lady - 1 person

TOTAL: 3 people

6. CALENDAR PLAN

A list of the main stages of the project implementation and the need for financial resources for their implementation.

№ p / p

Project stage name

start date

expiration date

Stage cost

Buying a summer cottage

December 2013

198,647.9 RUB

Purchase and installation of household appliances and generators

January 2014

RUB 91,180

Purchase of a tent

December 2013

RUB 10,232.1

Purchase of lumber

December 2013

RUB 45,000

Staff recruitment

January 2014

TOTAL:

345,000 rubles.

7. FINANCIAL PLAN

The funds received by the subsidy are planned to be used for:

acquisition of fixed assets:

Refrigerator Vestel VDD 260 VW (R) (2 pieces) - 19 104 rubles.

Refrigerator Indesit TT 85 (R) (2pcs) - 17998 rubles.

LCD TV Helix HTV-323L (2 pcs) - 15998 rubles.

Thermopot Smile TP969 stainless (3pcs) - 6000 rubles.

Microwave oven Datwoo KOR 6L 77 (2 pieces) - 4400 rubles.

Inventory gasoline generator RD -IG 2000 RedVerg - 16690 rubles.

Gasoline generator RD 3900 RedVerg - 10,990 rubles.

Awning 2.5 * 2.5 / 2.5 - 2501.1 rubles.

Awning 2.5 * 2.5 / 2.5 with a mosquito net - 2501.1 rubles.

Swing 3-seater - 5040 rubles

Total: 101,412.1 rubles.

purchase of a summer cottage - 198,587.9 rubles.

TOTAL: RUB 300,000

Directions of spending own funds:

1) Purchase of sawn timber. cut in the range (invoice No. 6 dated December 2, 2013) - 45,000 rubles;

FINANCIAL FORECAST

FIRST YEAR INCOME AND EXPENDITURE FORECAST

INCOME:Services for renting one house - 2000 rubles per day, in total it is assumed - 1 homestead. Monthly income will be: 2000 * 20 \u003d 40,000 rubles

TOTAL: 64,000 rubles

COSTS:

Watchman - 5,500 rubles per month

Cleaning lady - 5 500 rubles per month

Manager - 8,000 rubles per month.

Total: 19,000 rubles.

The income of an individual entrepreneur in 2014 will be: 64,000 * 12 months \u003d 768,000 rubles. from activities subject to STS

The amount of contributions to the Pension Fund for 2014 will be 17328.48 + (768000 - 300000) × 1% \u003d 22008.48 rubles.

The amount of contributions to the Pension Fund - 1834.04 rubles.

Table 2. EXPENSES per month in the first year of operation

Name

Amount, rub.

cellular

1000

Fuel costs

4500

Depreciation

500

Land tax

500

Electricity

2500

Water

500

Wage

19 000

1000

Income tax (6%)

3840

2117

Office expenses

500

1500

other expenses

2500

TOTAL

39957

Table 3. Financial forecast in the first year of the project

Total for the year

Revenue (income), rubles

64000

768000

Costs, rub.

39957

479484

24043

288516

37,57

SUM tax (6%), rub.

3840

46080

Salary, rub.

19000

228000

Personal income tax, RUB

2470

29640

Contributions to extrabudgetary funds

2117

25404

Total SUM of taxes, rub.

8427

101124

16854

25281

33708

42135

50562

58989

67416

75843

84270

92697

101124

SECOND YEAR INCOME AND EXPENDITURE FORECAST

When calculating income, an assumption was made - the exclusion of the influence of seasonality and the distribution of income is calculated evenly for each month.

INCOME:Services for renting one house - 2000 rubles per day, in total it is assumed - 1 homestead. Monthly income will be: 2000 * 30 \u003d 60,000 rubles

Services for one organization of outdoor recreation with a tent - 3000 rubles. It is assumed that outbound trips will be every weekend - 3000 * 8 \u003d 24,000 rubles.

TOTAL: 84,000 rubles

COSTS:

Employee salaries are calculated based on the condition:

Watchman - 8,000 rubles per month

Cleaning lady - 6,000 rubles per month

Manager - 10,000 rubles per month.

Total: 8,000 + 6,000 + 10,000 \u003d 24,000 rubles.

Calculation of contributions to off-budget funds:

The income of the individual entrepreneur in 2015 will be: 84,000 * 12 months \u003d 1,008,000 rubles. activities subject to STS

The amount of contributions to the Pension Fund for 2015 will be 17328.48 + (1008,000 - 300,000) × 1% \u003d 24408.48 rubles.

The amount of contributions to the FFOMS is 3399.05 rubles.

For a month, the amounts will be:

The amount of contributions to the Pension Fund - 2034.04 rubles.

The amount of contributions to the FFOMS is 283.25 rubles.

Table 4 EXPENSES per month in the second year of operation

Name

Amount, rub.

cellular

1000

Fuel costs

6500

Depreciation

1500

Land tax

500

Electricity

3000

Water

1000

Wage

24000

Maintenance and repair of fixed assets

2000

Income tax (6%)

5040

Contributions to extrabudgetary funds

2317

Office expenses

500

2000

other expenses

2500

TOTAL

51857

Table 5. Financial forecast in the second year of the project

Month, sequence number, name

Total for the year

Revenue (income), rubles

84000

1008000

Costs, rub.

51857

622284

Profit (revenue - expenses), rub.

32143

385716

Profitability,% (profit / revenue) x 100

38,27

SUM tax (6%), rub.

5040

60480

Salary, rub.

24000

288000

Personal income tax, RUB

3120

37440

Contributions to extrabudgetary funds

2317

27804

Total SUM of taxes, rub.

10477

125724

SUM taxes cumulative

101124

111601

122078

132555

143032

153509

163986

174463

184940

195417

205894

216371

The economic effect will be: 674,232 - 345,000 \u003d 329,232 rubles

Payback period: 345,000 / 674232 \u003d 1.5 years

In just 2 years, it is planned to pay taxes of 216,371 rubles.

Personal income tax - 67,080 rubles.

Extra-budgetary funds - 53,208 rubles.

Income tax -RUB 106,560

Recreation in nature. Camping

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