Scientists will someday seriously study women's wardrobe. It seems that the closet does not close, and there is nothing to put on a friend's party or wedding. But while conferences and laboratories dedicated to this anomaly in the future, a new business has appeared on the girl's boundless "want" - the rental of things - dresses, suits, outfits for photo shoots.

In Russia, it is still in its infancy and many rentals themselves do not understand well what they are doing and whether they are doing it correctly. As for our duty and the call of our hearts, we are closely cooperating with big and small players who managed to get enough big shots. We carefully rewrote them, sorted them, and today we are telling you so that you do not meet obstacles on your way and definitely do not get into a puddle around the first corner.

No money needed - rent it!

What things are in demand?

Depending on financial capabilities and ambitions, rental can choose a narrow specialization or purchase a complete wardrobe of things for all occasions at once. Both options have a right to exist and vary depending on your business strategy. Most often, things are offered for rent:

1. Evening and wedding dresses... From the middle class to designer models worth hundreds of thousands of rubles.

2. Dresses for photo shoots... Not always high quality, but always beautiful things that look gorgeous in photographs. They can be made from cheap fabric and are often difficult to wear for more than a couple of hours. But this is not required.

But in fact it presses, pricks and causes itching in the wrong places 🙂

3. Carnival costumes... A completely different direction of work. The price of a suit is small, so here you can (and should) afford a huge assortment at once. Strongly depends on the season and holidays.

4. But the problem with shoes! The fact is that people have a fear of putting on shoes in which someone's leg is already sweating. The rental company needs to disinfect shoes quickly and inexpensively. Unfortunately, not every pair is able to serve for a long time with constant cleaning.

Side job or serious business?

The lease of things began to grow rapidly. Over the past 2-3 years, the number of rentals in Moscow has increased tenfold, and by the fall of 2016, more than 200 such companies have already registered in the metropolitan area, not counting many private mini-rentals. We are not surprised at such a prolific market, because starting a clothing rental business is easy. It's another matter to stay afloat. So it turns out that hundreds of newly minted business women, trying to choose a simpler path, dive headlong into the rental business, unaware of the possibility of crashing into the first pitfall. It turned out that there are far fewer pink unicorns in this business than it seems!

Don't trust first impressions!

11 problems the car hire faces

Since the business is young, there are still few specialists with practical experience. Often the truth drowns in forums where people far from the rental write advice that is far from reality. At the time of this writing, Next2U cooperates with 73 rentals, so we got information on how things are in practice from those who are already renting out things and have filled enough shots.

1. A haste agreement. No one doubts its necessity, but often the owners of the rental pull from the Web the first typical document they come across, drawn up on their knees during lunchtime. As a result, he practically does not protect you. If you run your business on your own and do not cooperate with rental aggregators who take on the legal hassle, do not be stingy - invest a little time and money in the work of a lawyer. In a couple of hours he will polish your contract to shine.

2. Small assortment. To build a business, you need a fairly large selection of dresses. Otherwise, all your investments in advertising and attracting customers will not pay off - people will come, look and leave, not finding the right size or the right style. for a successful start, you need 200 dresses - 50% dark, 30% short, 15% with sleeves. Natalia's vast experience can be trusted, but we also know rental companies that thrive with about 100 dresses. Their secret is beautiful photo shoots, well-thought-out corporate identity.

10 dresses are clearly not enough

3. Poor size range. Practice shows that sizes from 50 to 60 are in less demand and it is more difficult to choose them, because the completeness is different. One dress of size 54 can fit only 1 out of 4 clients in size (some have big breasts, some have hips or waist), but 42 is a very popular size when a small and slender girl wants to look great, and no money for a designer dress. Another interesting observation is the most popular height - 165 - 170 cm. If your target audience is not models from 180 cm, this should also be taken into account when choosing dresses.

4. Men and children are a bad strategy. Many rentals, after the first success, expand the line by adding men's and children's items. Not a good idea - there is almost no demand, and prices in the children's segment are minimal. The only exception is family photo sessions in the “mother and beloved daughter” format.

5. Poor preparation. The owners of many rentals have no idea how much it costs to attract a client. They copy the strategy of a neighbor, use traditional methods of advertising, go into negative territory, and then round their eyes. Count your money, consider whether your investment is paying off, use adequate advertising methods.

6. Marketing and Advertising. Chances are, the context will ruin you quickly. Media advertising is also very expensive. Work towards partnerships with holiday organizers, modeling agencies, theater studios, photo agencies, and rental ad aggregators. Try to negotiate advertising posts in a popular blogger's feed by offering a barter lease.

Mutual help will help you out!

7. Security payment, which is more often called “collateral”. It should be. Even in partnerships, even with free rental for a promotion. This move is disciplined. If a person receives something for free, then he treats the thing accordingly. Plus, collateral can help you minimize lost profits if your client changes their mind.

8. Seasonality. When opening, do not forget to consider the season. Better to do it in the spring - prom and wedding time are on the nose. In the fall, you can count on Halloween parties or preparations for the new year. If you open in January, get ready for a calm for a couple of months.

9. Brand mania. Your hangers don't always have to be full of super expensive and famous dresses. Today, girls primarily look at the quality of the fabric, style and cost. In this light, it is beneficial to cooperate with novice fashion designers who are interested in advertising. Some of them may provide you with their belongings for free. They will be rented out on the basis of your rental, and you will split the profit and dry cleaning costs in half.

10. Payment in cash. The inability to pay rent by credit card or wire transfer scares away not only large customers, but also ordinary customers. Cash in wallets is getting smaller - a fact!

11. Paid additional services. There are cases in our practice when rentals offer a low price, but they require an additional payment for any additional services. Those. either saw and take it, or pay for fitting. In our opinion, this approach greatly confuses customers, but there are always those who are ready to sacrifice comfort for the sake of several hundred benefits.

But these myths are very rare!

Tenants spoil things. In fact, this is not the case. On the contrary, the fear of putting a stain on a snow-white dress or staining the hem of a designer outfit makes your potential clients change their minds and pass by.

Salons that understand the fears of the target audience have learned to turn them to their advantage. The client is explained that the fine, if any, is minimal, that the seamstress or washerwoman will easily fix the damage, and therefore will not have to pay the full cost.

But it also happens ...

Things may not be returned. This is also an extremely rare practice. Usually, the very fact of drawing up a contract reliably protects you from losing a valuable dress. Excesses do happen, but in the practice of our partners throughout Moscow, there were only a few such cases.

To hand over or not to hand over?

By all indications, the rental business is a profitable business. In some cases, the cost of renting a dress for 3-5 days is 30-50% of the total cost of the dress. But even with the usual 10% -15%, the return on business is guaranteed if you approach it with your head. Next2U partners only confirm our opinion and regularly update the profitable offers on the pages of our website. The main thing that you should know if you want to start a business of such a plan is that you cannot approach it carelessly. We hope our tips will help you at first, and you will share your success with us when you reach the heights.

When thinking about how to start a business, at the initial stage, the easiest way is to associate yourself with the service sector and the organization for their resale, since in this case you will not have to invest in the purchase of goods and wait until they pay off.

After all, the shortage of working capital puts an end to more than one dream of novice businessmen. Therefore, it is worth paying attention to low-cost business ideas. Rental - just one of these very profitable and promising areas.

Rental is based on the rental of a thing. It could be like vehicles, and any household items. Here is a small list of the most popular rental ideas.

1. Scooter rental. Such transport is relevant for megacities, and their repair is quite simple and not capital-intensive. Consumer audience - persons aged 16-30. Daily income is about $ 30. Each scooter costs about $ 1000, and you need at least 10 of them to ensure a profitable business.

2.. You can also start with 10 dresses, gradually expanding the range. Renting a brand new dress costs about 70% of its cost, and the next one - naturally less.

3. Household appliances for rent. A feature of this business is the possibility of concluding long-term lease agreements for things: up to 1 year. You can rent TVs, refrigerators, video and music equipment, telephones, microwave ovens, etc. Due to the fact that not everyone can afford to buy all this equipment, its rental will be quite popular, especially among young families, as well as among people living in rented apartments.

4. Furniture rental. There is also the possibility of long-term rent. In addition, the service life of the furniture is quite long.

five. . This service is popular in tourist citiesas well as among young people. The profitability is quite high.

6. Hire of suits. Solemn events take place in the life of every person, but not everyone considers it necessary to purchase a suit: it is much easier to rent it.

7. Rental of construction and other tools... Due to the frequent implementation of repair measures, such a business pays off very quickly. It is best to place a point in construction supermarkets and stores.

8. Rental of video, music, game discs... This is a classic rental option: the offered service is always in demand.

9. Hire of expensive jewelry... Many women love to look good, but many consider it bad form to wear the same jewelry, so this business is quite profitable.

10. Wedding car rental... There will always be demand for such a service, so a business can pay off quite quickly in the absence of high competition.

Of course, not all options are listed here, and you may have your own business ideas. Rental - the service is very popular, its profitability is always quite high and investments pay off in most cases within a few months.

A rental business is a great destination for small businesses. Renting allows the consumer to save money, and rental services today are in the trend of the so-called “participation economy”, which has replaced the ownership economy.

For large cities, the rental service has long been included in everyday life. They rent cars, offices, tools, clothes, etc. And all this finds its consumer. The high demand for this service is due to the popularization of reasonable consumption and the desire of people to save money. The service becomes more active during crises. While times are tough for most industries, the rental business is booming.

The idea of \u200b\u200brenting things out is usually implemented by beginner entrepreneurs who try to start with minimal costs and a simple work scheme. In fact, this field of activity can be called a partially passive form of income, since you still have to take care of the things that you offer for rent. Equipment needs repair, clothing needs dry cleaning. But these are all small things. We can consider that the rental business is one of the easiest in terms of organization and management.

Abroad, this type of service has long been in great demand. The market is developing along with the idea of \u200b\u200ba shared economy - the so-called "participatory economy", when consumers prefer not to own, but to use things.

People are positive about this perspective. In Russia, the idea is actively gaining momentum, entrepreneurs are coming up with new rental services. According to a social survey, 45% of Russians are ready to borrow different things from other people.

To open a rental business, you need start-up capital - its volume depends on the cost of the things that you plan to rent. Amounts can vary from 10 thousand rubles to 3 million rubles and more. It all depends on the idea and your budget.

How to choose the right idea for home production

To do this, you need to answer several questions:

What products do people actively rent?

What is the level of competition in the niche?

How much investment is required?

How much can you really make on this?

Does this idea have development prospects?

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By answering these questions, you can evaluate any business idea in terms of entrepreneurial opportunities, profitability and prospects.

Investments: 220 thousand rubles

The essence of the idea is to rent a photo booth for various events... In recent years, paper photographs taken in photo booths have become popular among Russians. From the point of view of modern young people "old school". This was influenced by the development of instagram and the use of photo booths as entertainment for the holidays. The photo booth is supplied with a set of comic props and is used at weddings, corporate parties, etc.

To start a business, you just need to: buy equipment, rent space, purchase consumables and launch advertising. A photo booth with high-quality photographic equipment will cost about 200 thousand rubles. The rest will take about 15 thousand rubles more. You can earn about 50 thousand rubles of net profit. You can learn more about this type of business.

Investments: from 20 thousand rubles

The provision of dresses for rent is a fairly popular and profitable service, since many women apply for it. At any significant event, every woman wants to look perfect. However, there is not always the means to buy expensive outfits. Renting dresses is a smart alternative to save money. And for an entrepreneur, this is a good idea of \u200b\u200bmaking money.

To realize this idea, you do not need a lot of money and effort. The main thing is an entrepreneurial spirit and a sense of taste: thanks to this, you can buy profitably and make money successfully. The amount of capital is not important here. Experienced entrepreneurs claim that it is possible to open a dress rental business even with a budget of 20 thousand rubles. Read how to do this in detail. This service is relevant only for large cities with a population of at least 500 thousand people.

Investments: from 50 thousand rubles

An interesting idea for a service that replaces regular libraries. The essence of the idea is to rent the book. The client only needs to go to the website, order books, and the service will send them by mail (or by courier). You can rent a book for any time (paying a daily rate), and then return it by mail. Given the popularity of reading and the high prices for paper books, this idea can be successfully implemented in the market.

Investments: from 300 thousand rubles

Jewelry rental service is gaining popularity. It will be relevant for brides, graduates and other girls who are choosing jewelry for an evening out. The income is formed from the receipt of daily and hourly rent for the rental of jewelry. This method of earning is in the category of medium reliability, since according to available estimates, the profitability of the business is up to 30%.

Investments: from 50 thousand rubles

The essence of the idea of \u200b\u200bearning is to rent a game console for rent. But before starting such a business, check the demand. To do this, place an ad on sites such as "Avito", "Yula", "From hand to hand", make posts in city groups in social networks. And then estimate how many people responded to your ad, or at least viewed it.

If there is a demand, you can buy a game console. The most popular are XBox and PlayStation. Their cost is on average 30 thousand rubles. You also need to purchase game discs. This service will be relevant among young people. You can also provide the game console as entertainment at events.

Investments: from 100 thousand rubles

The popularization of a healthy lifestyle and the appearance of bike paths on city streets is increasing the demand for bike rental. People began to ride bicycles more often and buy them more often. And those who do not have the opportunity to buy a bike or simply have nowhere to store it, turn to rental services.

Ready ideas for your business

To start a business, it is necessary to conclude an agreement with the city administration on the lease of a retail outlet and purchase equipment - 10-15 bicycles are enough for a start. This will take about 100 thousand rubles. Bicycle rental is relevant in the warm season - from May to October. But for the winter period, you can retrain and organize a rental point for sledges, ice floes, etc., so as not to lose space.

The business is profitable and low-cost. Business profitability can reach up to 300% - this allows you to recoup your initial investment in a few months. You can learn more about the opening of a bike rental

Investments: from 10 thousand rubles

The idea of \u200b\u200bthe business is to provide radio controlled toys for rent. The territory of a shopping center, where a children's play area is located, is best suited for this. Such toys attract the attention of not only children, but also adults.

You can rent cars, helicopters, robots, flying fish with helium, etc. Such a rental point occupies only a couple of square meters. With minimal investment, you can realize a profitable business that will bring 2 - 3 thousand rubles a day. A mini-business pays off in the first week and is able to bring about 50 thousand rubles a month.

Investments: from 200 thousand rubles

The essence of the business: the provision of musical and light equipment for temporary use. All this equipment is needed for event organizers: weddings, corporate events, presentations, concerts, etc.

Ready ideas for your business

Professional equipment is expensive, so the amount of start-up capital can vary from 200 thousand rubles to several million. To purchase a mixing console and several active speakers, you will need at least 200,000 rubles. You can earn 50-150 thousand rubles a month on this.

Investments: from 200 thousand rubles

Idea for aspiring entrepreneurs with a minimal budget. It is an easy to manage and profitable business. The service is popular with children of primary school and preschool age. So even with a low rental price, you can earn good money. Keep in mind that car rental for kids is a seasonal business, so stay in a crowded place, for example, in a park, to recoup your initial investment.

To start, you need about 200 thousand rubles. Of course, you can meet a smaller amount, but you will also earn much less. The monthly profit of car rental for children will be about 70 - 120 thousand rubles. You can recoup your initial investment in 2-3 months.

In the winter season, you can start the rental of sleds and ice skates. Another option to make the business year-round is to open a rental in a large shopping center. So you will solve two problems at once: with seasonality and storage of inventory. You can read more about the opening of children's car rental.

Investments: from 300 thousand rubles

Today, many people think about health and lead an active lifestyle. In this regard, the demand for sports and tourism equipment is growing. Tents, boats, skis, skates, rollers, skateboards, etc. - few people own all the necessary items. For such people, sports equipment rental works. Every year this direction is becoming more and more in demand.

Investments: from 20 thousand rubles

Freelancers, individual entrepreneurs who work from home do not have their own office. But sometimes they have to hold meetings with clients. For such cases, there is a service offering to rent an office for a short term.

On the provision of such services, you can organize a profitable business. The initial capital will be minimal - about 20 thousand rubles. An entrepreneur needs to find a suitable office space with good conditions, with office equipment and rent it with the right to sublease.

Ready ideas for your business

It is desirable that the office is located in the center, because often there is business activity there. You can rent an office for an hour to lawyers, teachers, psychologists, photographers, entrepreneurs who sell various goods and give presentations. There are many potential clients. Such an office can earn 2-3 thousand rubles per day. Then the monthly income will be 50-90 thousand rubles.

Investments: from 10 thousand rubles

Why can animals be rented? First, for photo shoots. For example, for New Year's photo sessions, they invite huskies, Samoyeds, Labradors. Secondly, recently a service has appeared, when different animals are brought to children's events. Popular are parrots, rabbits, raccoons, monkeys, minipigs, etc. Thirdly, in Japan, they came up with a service when an animal can be rented in order to decide whether to start it. Indeed, very often children ask their parents to have a rabbit, hamster, chinchilla, etc. Found such a solution. However, it is not recommended to rent cats and dogs - these animals are very difficult to survive a change of owner.

Of course, there are many nuances in such a business. Not everyone can do it. But with proper organization, this business can bring a good income. For example, the cost of renting one animal at a celebration is from 7 thousand rubles per hour, accompanied by an instructor.

Investments: 50 thousand rubles

The business idea is to rent chocolate fountains for celebrations, weddings, corporate parties, etc. The chocolate fountain is a multi-tiered metal structure powered by the mains. But instead of water, melted chocolate cascades through it. Fruit is dipped into it - and it turns out not only a spectacular, but also a delicious dessert.

The size of the fountains can be from half a meter to two meters, and include 3-7 tiers. The cost of the equipment depends on the size. The device itself is made of stainless steel and is sturdy, so there is no need to worry about repairs.

To start making money on rent, it will be enough to purchase several chocolate fountains and the corresponding consumables. The initial capital will be 50 thousand rubles. For one event, the fountain brings 12-15 thousand rubles. This means that it is enough to complete 3 orders for the investment to pay off. If you are planning to do this business, then this one will come in handy for you.

Investments: from 50 thousand rubles

Various tools are required to carry out repair or construction work. Many of them are expensive, or they are used once or twice and it is irrational to buy them. In such cases, a person can come and rent the necessary tools. Drills, rock drills, lawn mowers, etc. are in demand. It is not difficult to organize such a business. Your task is to purchase tools and establish sales channels. A garage can be used as an "office".

Investments: from 10 thousand rubles

Many events require space and props. For example, weddings, presentations, outdoor photo sessions, etc. A variety of things that are available for rent can be used to give the entourage and atmosphere. Vases, paintings, arches, armchairs, vintage things, screens - whatever! At the same time, it is not necessary to purchase new decor or props. If you are a creative person, you can buy things at flea markets and restore them.

Investments: from 50 thousand rubles

The business is to rent out drones for filming. Now this service is in great demand. Photographers and videographers, advertising agencies, builders and engineers can contact you - after all, shooting from a height of 30-40 meters is needed not only for beauty and entertainment, but also for work.

To start a business, it is enough to purchase equipment and distribute ads. The initial cost of the drone is 15 thousand rubles. But buying the cheapest option is not recommended. Particularly desperate economists can assemble a drone from off-the-shelf parts that are sold on Chinese websites. It will come out cheaper, however, it is not a fact that it is better. See for yourself.

How much can you earn from this? It depends on you! From how actively you look for orders, how you organize the work, what equipment you purchase. At least similar offers on the markets are in demand and bring stable income to entrepreneurs.

Investments: 200 thousand rubles

Many holidays call for carnival costumes. At the same time, the product is relevant for both children and adults. It is impractical to purchase a suitable outfit for a one-time event. First, it's expensive. Secondly, such a suit is unlikely to come in handy again. Therefore, many turn to rental carnival costumes.

A special excitement is observed before the New Year, so you need to start in early autumn in order to have time to "swing" to the peak of sales. Read about how to open a carnival costume rental.

Investments: from 100 thousand rubles

Today, the market for children's goods is oversaturated as never before. But a service for renting baby clothes will help you stand out. The following children's things are usually rented: strollers, armchairs, cars and toys, clothes, walkers and swings, carnival costumes, cots, useful gadgets such as a baby monitor, an automatic cradle, etc.

You can buy all these products in thrift stores, through the Avito website, etc. Some of the goods can be purchased new. In general, it is quite easy to open a business for the rental of children's products. But difficulties may await you already in the process of work. It is necessary to carefully monitor the cleanliness, packaging, serviceability of all things.

Investments: from 200 thousand rubles

Household appliances and furniture rental is relevant for people who rent an apartment or office. It is much easier for them to rent equipment than to buy it in someone else's premises, and then solve the problem with them when moving.

This area is characterized by long-term lease agreements - usually concluded for a year. The most demanded items are: washing machines, televisions, refrigerators. From furniture in demand are tables and chairs (you can rent it for one-time events), sofas and wardrobes.

Considering how many people rent housing and how many entrepreneurs rent offices, the potential for earning is endless! In addition, there is a special group of equipment - professional cleaning equipment: vacuum cleaners, steamers, air disinfectants, etc. All this equipment is expensive, so not everyone is ready to buy it. But to rent it to carry out a general cleaning - do not mind.

Investments: from 250 thousand rubles

Segways, gyro scooters, gyroboards are now popular vehicles among young people. Opening a rental point is a profitable idea. You will need to purchase 2-3 pieces of equipment. This will be sufficient initially. The purchase of electrical equipment is the main cost item. But if you buy a used Segway, you can save up to 50%.

Any crowded place is suitable for a rental point: a park, an embankment, a city square and other open recreation areas. Under favorable conditions, the daily revenue can be 10 thousand rubles, and the profit per month can reach 150 thousand rubles. But do not forget that this is a seasonal business that lasts a maximum from April to October.

The pitfalls of the rental business

Before starting a rental business, it is recommended to contact lawyers and draw up a competent contract that you will sign with clients in case of property damage or theft. This will keep your investment safe. Also, do not forget to insure all property. Such measures of legal support, although they require a small investment, in the future you will be able to receive compensation in the form of payments from an insurance company or a client.

There are many nuances and subtleties in this case, but they usually depend on the direction of work.

How to search for clients

In this business, it is very important to establish sales channels, since profitability depends on a stable flow of customers. Ideally, the thing should constantly work and generate income.

place advertisements for rent on various resources such as "Avito". Place a photo of things with a detailed description and rental price;

tell us about your services in social networks. For example, if you have opened a dress rental, it would be appropriate to maintain an account on Instagram;

at big city and with a good assortment, you can create a website, download a catalog with prices, terms of agreement and reviews.

1,795 people are studying this business today.

898409 times were interested in this business in 30 days.

Now it is almost impossible to find a person who has never thought about starting his own business. After all, working for yourself promises a high income, if everything is organized correctly.

The main problem is that you can start any business only when a good idea is formed in your thoughts and a competent plan is drawn up for its implementation.

One of the most popular ideas is organizing a rental own car... Many are trying to open a rental business, because it seems such a simple thing: to give the car on time and in the end get paid for it. Indeed, this type of entrepreneurial activity is one of the most affordable, since most people in need of a car prefer to rent a car in order to use it as a taxi, or are looking for a lease.

But, like any other type of entrepreneurship, it has its own characteristics. Before you decide to transfer the car to someone else's use, you need to consider several very important nuances. Initially, it is necessary to correctly draw up a contract and indicate the main terms of the transaction. This type of earnings carries certain risks and, as a result, you can lose very much in money.

To prevent this from happening, you need a correctly drawn up business plan, in which you will enter all the planned expenses and incomes, and also take into account possible errors. But how do you know exactly what expenses you will have to incur, and what will be the profit? What do you need to remember in order not to create unnecessary problems for yourself? Let's try to figure it out.

Initial investment

Earlier we wrote that many consider this type of business to be one of the most profitable. Initially, only a small initial investment is assumed. This is partly true. But only partially.

There are several important buts. If a person is going to rent a car that has changed for more than a dozen years, he must be prepared for unpleasant consequences. When driving such a car, especially without technical training, a potential tenant is practically guaranteed a breakdown on the road. This, in turn, may entail demands for a refund and even compensation.

In order not to get into such a situation, you will need to carry out a full diagnosis and the necessary repair of the car, especially the old one. The identified malfunctions in a domestic car can cost an average of 20,000 rubles. Correction and bringing to the proper technical condition of an old foreign car can cost up to 50,000 rubles and more. The best option would be if you, understanding the vehicles you are renting, can replace and repair everything you need yourself. This will save you a lot of money.

You will also have to spend money on acquiring the status of an individual entrepreneur or creating an organization. In theory, illegal business activity can also be engaged, but it is better not to risk it. The legislation has established a great responsibility for this.

Annual investment

And, of course, you should not create the illusion that to organize a business you will need to spend money only on one-time technical training. Rented cars will inevitably require maintenance at least every year. Or more often. In this case, how lucky.

There are necessary costs without which a rental car would quickly turn into a pile of useless metal. There is hardly a client who wants to pay their money for a thundering and constantly breaking vehicle.

Also, over time, it is worth thinking about expanding the business and accumulating the necessary amount for overhaul and the purchase of another car. And then more and more. Business should not "mark time", it is necessary to strive for constant development and improvement.

Certain funds will have to be spent on advertising. For example, advertisements in newspapers and magazines, creation and maintenance of a website on the Internet, and in the long term - advertising on a local TV channel, otherwise clients will not be able to find out about the existing service.

In addition, every year you will have to renew the car insurance by purchasing an unlimited MTPL policy. Without it, the car simply will not be able to move. In some cases, you will have to spend part of the money annually to organize a convenient parking lot.

Monthly investments

When organizing a lease, you will also have to bear current expenses. The need for them will definitely arise every month. A certain amount will be needed for both routine repairs and maintenance of your car. Do not forget about such "little things" as changing oil and other technical fluids.

The appearance of the car should also be as presentable as possible. After each use, it must be completely washed, or better yet, dry cleaning the interior.

Someday a successful tenant will save up for his own parking lot, but for some time the car will be forced to spend the night in “foreign” parking lots. And of course you will have to pay for protection for them.

If business "goes uphill", then it will be necessary to use the services of accounting organizations. With their help, you will be able to correctly calculate all taxes and fees from income-generating activities.

To find potential tenants, you may have to spend funds to access various databases.

Organization of document flow will require the cost of various stationery and consumables: printer ink, paper, staplers, printing and much, much more.

Income

So how much revenue can a well-run car rental business make? It depends on several factors.

1. The class of the car being rented. For example, if a domestic car is rented, its rent will be no more than 1000 rubles per day. A foreign car will cost the renter more: from 1200-1500 rubles for a car of the HyandaiSolaris class and up to 2000 on average for a foreign car like FordFocus.
2. The number of cars for rent. Several middle-class cars will make it possible to receive at least 30–90 thousand rubles a month, and maybe even more. For a year, income from renting several cars can amount to 1–2 million rubles. The income for renting one car will be much more modest - approximately at the level of 300-400 thousand rubles a year.
3. The type of area in which the landlord operates. There will be no strong demand in a small town. In this case, maintaining a large fleet of vehicles is completely unprofitable. 1-2 cars for rent will bring about 200-300 thousand rubles of income per year. And, conversely, in the center of the metropolis it will be necessary to try to increase the number of vehicles. High demand can provide you with a profit of up to 2 million rubles per year.
4. The specifics of the lease. The rental car can be fitted with additional furnishings and luxury for special occasions such as weddings and anniversaries. Or rental cars are provided for travel and off-road conquest. The price for them can be even higher than for the representative models. In this connection, the income will be much higher.

Profit

Income level is a significant indicator. Only profit is more important than him. What is the difference between these two concepts? Income represents all financial assets that a company or citizen received from entrepreneurial activities. And profit is the amount that remains if taxes, fees, expenses and other costs arising in the work are subtracted from income.

What do you need to subtract from income to see a profit? First of all, these are VAT - 18% and personal income tax, which is 13%. Entity will pay tax on their income in the amount of 20%.

In addition to taxes, you need to take into account the costs of servicing and maintaining cars, paying for parking, purchasing insurance, etc. Only if you subtract all this, you can find out how much profit the lessor will receive in the end.

Many aspiring entrepreneurs are intimidated by the burden of so many costs. As a result, they abandon the idea of \u200b\u200btheir business. This is extremely wrong, because there are many ways to save money and, as a result, make a decent profit. For example, you can switch to a simplified taxation system, according to which you can pay only 6% of the profits and not worry about anything else.

Also, in this case, there is no need to purchase a cash register and special equipment.

As a last resort, you can save on the parking lot and just park your cars near your home or office. It is not so safe and somewhat risky, but such a risk is often fully justified.

Frequent mistakes when renting a car

So, according to statistics, when organizing a car rental, the following mistakes are most often made.

1. Acquisition of a new or used car for rent at an unreasonably high price. It makes absolutely no sense to buy a new car. It will simply pay for itself for a very long time. There will be many different people who will be deeply indifferent to his condition. They obviously won't feel sorry for the car. Therefore, there is absolutely no point in overpaying. Instead, it is better to buy a few used cars with no additional options.
2. The appearance and aesthetics of a used car are irrelevant. Don't waste time choosing a car that is scratch-free and with the perfect interior. The main thing is that the body is not rusty, especially the sills and the bottom, and the engine and main systems must work smoothly. Thus, the main priority is the optimal ratio of price and quality. The less a car costs, the better for business.
3. Search for tenants. It must be remembered that the main goal is to make a profit. The personality of the tenant should be of little interest to you, the main thing is that he pays the money on time and provides a passport with a mark of registration of residence.

One of the most popular topics on business forums is daily rent of apartments. This may be an empty grandmother's apartment, a mortgage, or just a desire to rent it at a cheaper price and sublease it at a higher price. As a rule, young people who do not have serious funds to start in another business are interested in this topic. Indeed, large investments are not needed here. But is it so easy to build your hotel business? IQR studied the issue.

How to make money on short-term rent?

Where can I get an apartment to rent it out?

So, there is no initially vacant apartment. Where can I get it? You have few options:

• rent someone's apartment monthly and sublet it daily;
• take a mortgage;
• make an object out of your apartment, renting yourself a cheaper one on the outskirts.

This is exactly what Dmitry Filimonov does, who built a business in this area from scratch. He is still far from even thirty. Dmitry came to Yekaterinburg several years ago, got a job from scratch and gained experience for a year. Then he took the first apartment on a mortgage, already knowing that he would rent it out by the day, and he continued to live in a rented one. Today he has 3 mortgaged apartments, of which he has made a mini-hotel chain. The income is from 180 to 400 thousand rubles per month, which allows him to freely pay off the mortgage, and in a few years he will have a lot of real estate in his property without being encumbered with a pledge.

How to start your rental business?

First you need to thoroughly know the rental market of the selected area. It is necessary to ring the ads, walk around the apartments, write down the prices and understand what is offered. It is better to tell the landlord openly that you are looking for an apartment for sublease in order to avoid problems in the future. Not everyone will agree, but many will be interested in this, provided that you offer a little higher than the market price.

Which apartment is suitable for daily rent?

The main thing is the location, it should be convenient, close to the metro, railway station and infrastructure. Often, clients leave the station or airport tired, and very few people want to stomp on foot.

The apartment itself should be modern and pleasant to look at. That is, either you take an initially good apartment, or you make repairs in the “killed” one. “So-so apartment” is the worst option. At the same time, you should not be afraid of "Khrushchev" houses, they can be used for quite decent repairs.

Naturally, not the first floor - no one will like this. The view from the window is not important, but better not to the trash heap. The most important element is the absence of a musty and senile smell in the apartment - no one will remove this.

In terms of area, small kopeck pieces are preferable (you need to break the walls) or large single rooms. This is due to the type of clientele.

Short-term rental client - who is he?

Most clients are:

• young couples;
• business travelers and businessmen passing through the city;
• scolded spouses;
• tourists.

They can rent an apartment for a few hours, or for a couple of weeks. Lots of regular customers. If your apartment is good in terms of price and quality, people will remember the convenient option and come back or recommend to friends. Therefore, it is important to unwind, it will be easier further.

How much money do you need to start in this business?

Option 1

Usually aspiring entrepreneurs start with renting someone else's apartment... This is, at least, a deposit, a month of payment in advance, there can be another 50 to 100% of the agency, if you do not find a suitable apartment from the owner. As a rule, no one will allow you to carry out various changes in the apartment (renovation, change of furniture) if you are renting. An exception is to agree with the owner of the “killed” apartment for partial repairs against payment. In this case, it is necessary to prescribe this moment in detail in the contract, so as not to lose the investment. At first, 5 thousand rubles are enough for advertising. In general, you can start with investments of up to 100 thousand rubles.

Option 2

You have more money and more determination you take a mortgage... As a rule, this is a contribution of 30% or more. The monthly payment varies, see mortgage calculators. Usually this is one and a half of the rental price of a similar apartment, which means that the income should be higher! Therefore, in this option, you need to have another source of constant income, you should not recommend it to beginners, you can lose money. On the other hand, you get an expensive real estate property in a few years, having already “beaten off” the costs!

In this case, it is best to take a "killed" apartment, possibly "from under" alcoholics or a grandmother. Such an apartment will be cheaper than the market, and with the right approach, you can make a good renovation. The cost of repairs may vary. In general terms, these are:

• the cost of dismantling old furniture, plumbing, floors and other things, plus garbage disposal;
• payment for work;
• purchase of materials, plumbing and decorative elements;
• replacement of furniture.

Dmitry manages to sell old furniture on Avito and buy some decent second-hand there for a penny. It takes a lot of time - you need to carefully study the ads, call them, go to watch them live, but it saves a lot of money. Sometimes there are scratches and chips, in this case it makes sense to contact a restorer and buy covers. However, in IKEA you can buy beautiful furniture inexpensively.

For more details on the solution of issues related to the repair, you can find in his blog.

How to furnish an apartment for a client?

Apartment for daily rent

To get started, study a significant array of photos of beautiful apartments and mark them for yourself common features... Typically, this will include the following items:

• spacious living space - no unnecessary furniture and junk, clients love studio-type apartments;
• the apartment is furnished in a modern style;
• the design is made in bright colors (in no case "pluck out your eyes", choose colors harmoniously);
• sterile cleanliness, always clean windows;
• absence of yellowed plumbing elements, window frames, window sills, etc.;
• no drips.

What does Dmitry do to make the apartment look “cool” and like the client:

• selects a beautiful design;
• puts large double beds everywhere;
• pays great attention to detail;
• will definitely put a new kitchen with full equipment.

The most important thing is where to get clients?

In the Internet

First, make a business card site. This is a simple site of 1-5 pages. You can google manuals and do it yourself (up to 1000 rubles), you can order (3-5 thousand) or in a web studio (from 5000). Your phone number and photos of apartments must be visible on the site. Photos should be of good quality, beautiful, taken with the right lighting. Hire an amateur photographer or consult for free on the photographers forum.

The site can be promoted, but it is not very effective if there are already competitors in your city. So start with contextual advertising. The largest networks are Yandex and Google's Direct and Adwords, respectively. Pick all the relevant keywords and drive advertising traffic to your website. As a rule, Direct is more effective, but more advertising means more customers. If you have only one apartment and it is rented for a week, you can pause advertising.

Add your apartment to message boards. The largest free is Avito, but do not be lazy to post on smaller boards - "From hand to hand", city forums and other sites. The largest pay board is Cyan, don't forget it. The more sources - the more clients.

Airbnb's international portal can help you attract foreign customers who pay in dollars and euros. The main thing is that the apartment is close to the city center, looks beautiful in the photo and is cheaper than local hotels.

Locally:

Announcement about daily rent

• place ads in local newspapers;
• print flyers and paste them everywhere;
• can be placed on commercial message boards at the entrances. It is paid, but your ads will be all over the area or even the city;
• try advertising on the asphalt in crowded places, better at stations public transport... You need a stencil and a can of paint.

Business plan for daily rent

Apartment house

Sublease

Everything is considered on the fingers of one hand and a business plan is not required. It is clear that there is no extra money, we consider everything to a minimum. Take the price of a good studio apartment in your city. You will give it back in the first month, the same amount for a deposit. We bypass realtors. For the second month, the money must be kept in stock. Total - 3 prices. Let's say the rental price is 25 thousand per month, this is 75 thousand.

We make the site “on the knee” for free. We buy decorative elements, clean sheets, towels, dishes and other little things for 5 thousand rubles.

Let's say the price is 2 thousand rubles per day, the occupancy rate in the first month is 40%. Revenue - 24 thousand. We pay for the counters per month. If we get 40%, we will hardly "burn out". Another minus 2 thousand. By the second month, you can get a plus, having studied all the nuances and problems on your own experience. After a couple of months, the costs pay off (plus the deposit will still be returned to you if you don't spoil anything). Dmitry speaks of a stable occupancy rate of about 70-80%.

Mortgage

Take Moscow as an example. A well-located, but "killed" one-room apartment can be borrowed from 5 million.

You will spend at least 200 thousand rubles for repairs. A realtor is not required, but it is better to contact to support the transaction - from 30 thousand rubles. Considering this amount and advertising costs, the mortgage should be considered.

Advice: in 2015, mortgage rates increased by several percent, and now they are not the best time dealing with a mortgage - the final overpayment is huge compared to last year, if your income is in rubles. Better to start by subletting or buying an apartment with cash if possible.

You must have 1,575 thousand rubles for the entry fee. Be sure to postpone the amount not less than the payment for six months in advance! This is about 400 thousand.

The revenue calculation is the same. The risks are higher here, let's take a pessimistic forecast: you will not be able to raise the occupancy rate above 60%. This is 35-50 thousand revenue per month (at a price of 2-3 thousand rubles per day), depending on the price. With the current mortgage rates, you won't cover - the monthly payment with a communal apartment will probably exceed 60 thousand, but this is higher than rental prices (about 28-32 thousand are now taken for such apartments). The question is that by investing 2 million, you want more!

If the apartment was bought for your own, 12% per annum with a pessimistic forecast is not bad at all! If we keep the occupancy rate at 80%, this is 24 days a month, for example, 3 thousand per day, we get almost 65 thousand after deducting expenses. Not every job in Moscow pays that much. You can rent similar housing nearby with this money and have 35 thousand difference.

However, this is a pessimistic option. Alexander Zhinkin from Krasnodar, another practicing entrepreneur in this area, in his seminars laid out a much more promising table of actual income and expenses for his facilities:

Business for subletting apartments

Probably, the reason is lower competition in the regions and the ability to set higher prices per day when low prices monthly rent and mortgage. You can watch the full seminar (it is quite long).